Jakarta, 02 October 2025 – JAPFA Food, the downstream business entity of PT Japfa Comfeed Indonesia Tbk (JAPFA), through one of its flagship brands, Olagud, has officially collaborated with Kitchenette (ISMAYA Group) in the launch of a new special menu series: the Fried Chickenette Series. This collaboration was introduced today at one of Kitchenette’s outlets in South Jakarta.

Under the campaign theme “From Farm to Home,” Olagud and Kitchenette present three specially developed chicken-based menu variants: Whole Fried Chickenette, Smoked Cheddar Chickenette, and Chickenette Pop Classic. All three menu items use high-quality probiotic chicken from Olagud, which is naturally raised and fed with probiotic feed. Clean, healthy, and environmentally friendly farming practices make Olagud chicken superior in both nutritional value and taste.

The launch of the new menu was accompanied by a talk show session and a live cooking demonstration with professional chefs, aimed at educating the public on the importance of choosing healthy, safe, and high-quality food ingredients.

Billy Tham, Head of Olagud, stated, “Food quality and safety are our top priorities in delivering the best culinary experience to consumers. Through our collaboration with Kitchenette, we aim to encourage consumers to be more mindful in selecting food ingredients, particularly in supporting a healthy and sustainable lifestyle.” Vanya Lukita, Brand Manager of Kitchenette, said, “We chose to collaborate with Olagud because of our shared values, particularly our commitment to quality. In addition, chicken-based dishes are a key focus of Kitchenette through the Chickenette concept, which also became an important reason for this collaboration. This partnership reflects our spirit of delivering a more meaningful culinary experience for our customers—not only appetizing, but also supportive of a healthier and more nutrition-conscious lifestyle.”

As a family-friendly restaurant, Kitchenette presents the Fried Chickenette Series together with Olagud by reimagining its signature recipes with a fresh twist. The combination of fresh, natural ingredients and culinary creativity results in dishes that are not only delicious but also offer clear added value for consumers. The Fried Chickenette Series is set to become a new favorite. It features Whole Fried Chickenette, a whole chicken coated in Japanese-style karaage batter and served with three enticing sauce options: Smoked Cheddar Chickenette, crispy chicken pieces paired with creamy and fresh smoked cheddar cheese sauce; and Chickenette Pop Classic, bite-sized chicken pieces complemented by a unique and flavorful sambal pop. All three menu items are crafted using selected chicken from the collaboration with Olagud, making them not only tasty but also more meaningful, with a story in every bite.

Celebrity chef Martin Praja, who attended as a guest speaker, expressed his appreciation for the collaboration, stating, “I am truly impressed by this menu collaboration. The process of creating the Fried Chickenette Series paid close attention to detail and the quality of the ingredients used. I believe this menu will be well received by many people.”

With the launch of the Fried Chickenette Series, Olagud and Kitchenette hope to raise consumer awareness of the importance of choosing healthy and sustainable food ingredients. This collaboration is expected to serve as a tangible step toward promoting a healthier eating lifestyle without compromising the flavors that many people enjoy. The menu series is available from 29 September to 15 December 2025 at 16 Kitchenette outlets.