Starting 2021, PT Japfa Comfeed Indonesia Tbk (JAPFA), a national agribusiness company that provides quality and affordable animal protein, is expanding its business through its distribution network by partnering with Ralali.com, an e-commerce focused on Business to Business. (B2B). This business development is one of JAPFA's strategic steps to apply a direct go-to market approach by directly targeting middle and small-scale domestic consumers and / or other micro, small and medium enterprises.

Rachmat Indrajaya, Direktur Corporate Affairs JAPFA, explains “As an animal protein provider company that has existed for 50 years, JAPFA is committed to continuing to expand its distribution network. The collaboration between JAPFA and Ralali.com aims to create equitable distribution which allows us to meet various characteristics of consumers directly wherever they are. "

JAPFA's products have obtained various kinds of certificates, such as halal certificates, International Organization for Standardization (ISO), Veterinary Control Number (NKV) and various other international standard certificates. These products have also been successfully exported to various countries in Asia, America, Africa and Europe. Besides that, JAPFA also continuously improves the quality of its products so that they can be accepted in various domestic and foreign markets.

To market its product range, JAPFA initiated JAPFA BEST as the center for sales and marketing of JAPFA's products. JAPFA BEST is a complete solution to meet the needs of business consumers in the Food & Beverage sector, where they can adjust their needs with every JAPFA product, starting from primary protein products (chicken, beef, fish, and milk) to protein derivative products (products processed meat and other supporting products).

JAPFA product range will also be introduced in a virtual trade exhibition EXPORIUM, Indonesia's Biggest B2B Virtual Exhibition held on 19-22 January 2021 from 10 AM to 6 PM every day. Through this virtual trade fair, both consumers and potential consumers can still interact directly to get complete and accurate information from JAPFA BEST team. JAPFA's booth can be visited in the Food & Beverages category, in the HORECA area: Hotel, Restaurant, Café via the following link: www.exporium.co.

"JAPFA hopes that this collaboration will not only expand JAPFA's distribution network, but also helps businesses such as hotels, restaurants and cafes to get the best products at affordable prices. In the future, this will also support the government in improving the Indonesian Food & Beverage industry, "Rachmat says.