Jakarta, 9th April 2021 - PT Suri Tani Pemuka (STP), a subsidiary of PT Japfa Comfeed Indonesia Tbk (JAPFA) today launched a new identity as part of the company's transformation. This spirit of transformation is marked by the new STP logo, which comes with a blue as main color element representing water, with 3 blue lines representing the company's values, which are purposeful, responsible and relentless development, and a white line. which signifies a constant and sustainable development, and also the orange color which shows STP's commitment to creating a positive impact that is in line with the vision of the mother company, JAPFA, namely Growing Towards Mutual Prosperity.

Ardi Budiono, President Director of PT Suri Tani Pemuka said, "Through this new identity, STP present as a brand with a good reputation, which provides a range of products according to customer needs, gives shorter product distribution, becomes a reliable partner for customers, and becomes a protein provider who prioritize sustainability as our commitment to provide total solutions for STP stakeholders."

STP's new identity also comes through new packaging for shrimp and fish feed products that appear more modern and informative. Ardi added, "The new packaging for shrimp and fish feed products has a information display that will make it easier for customers to understand products such as product certification and the features of these feed products."

Furthermore, the company shows the spirit of transformation through the presence of the Mobile Diagnostic Lab, a mobile lab that can reach customers closer to help check cultivation results to be more optimal. The Mobile Diagnostic Lab is also a manifestation of the company's commitment to being a reliable partner.

In the field of research and innovation, STP has developed the Aquaculture Technology Department and Animal Health Team. In his speech delivered virtually, Ardi Budiono said, "We focus on developing the aquaculture industry through technology and innovation, as well as research on cultivation diseases and anticipating future aquaculture threats. In this field, we collaborate with 2 leading universities in the field of Aquaculture, KINDAI University Japan and Universiti Malaysia Sabah."

With a new identity and a series of transformation programs, STP will continue to develop and innovate endlessly to provide total solutions that promote responsible and sustainable aquaculture for employees, customers, communities and aquaculture industry in Indonesia today and in the future.