Vision, Mission, Values

Vision, Mission


To be the leading dependable provider of affordable protein foods in Indonesia by building on the foundation of our excellent teamwork and proven experience for the benefit of all stakeholders.
  • Top of mind
  • Reference point by Industry
  • A continuing process
  • Ahead of competition
  • Dependable to all partners, farmers, consumers & staff
  • Consistent, traceable, good quality, safe, disease free products
  • Responsible to the community & environment
  • Cater mainly to the masses
  • Not the cheapest, but good value
  • Role in alleviation of food shortages
  • Efficient protein converter, leading to reasonable long-term profit for business sustainability
Protein Foods
  • Emphasis on poultry, livestock & marine proteins
  • Including key upstream operations of feed, livestock breeding & raising, vaccines etc.
  • Food grade, for human consumption
Excellent Teamwork
  • Co-operate & support each other even without being asked
  • Seamless coordination
  • Operate as 1 unit
  • Differences in opinions encouraged but move as a team
Proven Experience
  • Experienced in farming and emerging economies

Includes :

  • Staff
  • Customers
  • Suppliers
  • Contract Farmers
  • Shareholders
  • Community



Growing Towards Mutual Prosperity

Central to the success of PT Japfa Comfeed Indonesia Tbk (Company) is a strong belief in the nurturing of mutually rewarding relationships based on trust and integrity. With all its stakeholders, the Company takes the pro-active stance of developing "win-win" relationships.

  • With shareholders, the Company’s goal is to achieve consistently superior investment returns.
  • With business partners, the Company works in close co-operation, reinforcing each other’s core competencies.
  • With customers, the Company focuses on delivering superior products and services at competitive prices. It aims to exceed customers’ expectations.
  • With suppliers, it offers fair and ethical business deals.
  • With employees, it places major emphasis on identifying and developing programs that bring out the best in everyone.
  • With the community, the Company pledges to remain a responsible corporate citizen.

The motto "Growing Towards Mutual Prosperity" is indeed the cornerstone of success for PT Japfa Comfeed Indonesia Tbk.

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